diff --git a/src/views/ethics/ethics.jsx b/src/views/ethics/ethics.jsx
index 5c8419ea9..f6317be29 100644
--- a/src/views/ethics/ethics.jsx
+++ b/src/views/ethics/ethics.jsx
@@ -25,6 +25,11 @@ const Ethics = () => (
                         <strong>
                             <FormattedMessage id="ethics.principle1Title" />
                         </strong>
+                    ),
+                    researchEmailLink: (
+                        <a href="mailto:research@scratchfoundation.org">
+                            research@scratchfoundation.org
+                        </a>
                     )
                 }}
             /></p>
diff --git a/src/views/ethics/l10n.json b/src/views/ethics/l10n.json
index 380a9aa94..db30d8b92 100644
--- a/src/views/ethics/l10n.json
+++ b/src/views/ethics/l10n.json
@@ -1,11 +1,11 @@
 {
   "ethics.title": "Scratch Foundation Research Code of Ethics",
-  "ethics.intro1": "At the Scratch Foundation, our mission is to provide young people with digital tools and equitable opportunities to imagine, create, share, and learn. The Scratch platform is a free, safe, playful learning environment that engages all children in thinking creatively, reasoning systematically, and working collaboratively — essential skills for everyone in today's society. We work with educators and families to support children in this playful learning environment.",
-  "ethics.intro2": "This Code of Ethics guides Scratch Foundation employees and affiliates as they conduct research and evaluation in support of the efforts to improve the platform, user experience, teaching and learning outcomes, and grant-funded work. All research and evaluation work at the Foundation adheres to the following principles.",
-  "ethics.principle1Title": "Principle 1: Protect our users.",
-  "ethics.principle1": "{title} Scratch Foundation employees and contractors respect the privacy and confidentiality of users. Employees and contractors will not disclose any personally identifiable information about any user without the permission of the user or (if a minor) the user’s parent or guardian.",
-  "ethics.principle2Title": "Principle 2: Lead with honesty.",
-  "ethics.principle2": "{title} When collecting data, Foundation staff and contractors will disclose the objective, rationale, ways in which we safeguard data, and relevant Foundation contact information for anyone who requests that information.",
-  "ethics.principle3Title": "Principle 3. Adhere to the law.",
-  "ethics.principle3": "{title} Foundation staff and contractors will adhere to the spirit and letter of the law, particularly with regard to digital privacy policies such as (but not limited to) the Scratch Privacy Policy and the General Data Protection Regulation (GDPR)."
+  "ethics.intro1": "At the Scratch Foundation, our mission is to provide young people with digital tools and opportunities to imagine, create, share, and learn. The Scratch platform is a free, safe, playful learning environment that engages all children in thinking creatively, reasoning systematically, and working collaboratively — essential skills for everyone in today's society. We work with educators and families to support children in this playful learning environment.",
+  "ethics.intro2": "This Code of Ethics guides Scratch Foundation employees and affiliates as they conduct research and evaluation in support of the efforts to improve the platform, participant experience, teaching and learning outcomes, and grant-funded work. All research and evaluation work at the Foundation adheres to the following principles.",
+  "ethics.principle1Title": "Principle 1: Protect our participants.",
+  "ethics.principle1": "{title} Scratch Foundation employees and contractors respect the privacy and confidentiality of participants. Employees and contractors will not disclose any personally identifiable information about any participant without the permission of the participant and (if a minor) the participant’s parent or guardian. Additionally, we will avoid causing harm to participants and seek to maximize the benefits of participation. Participation in research activities is always voluntary; contact us at {researchEmailLink} to opt-out.",
+  "ethics.principle2Title": "Principle 2: Lead with transparency.",
+  "ethics.principle2": "{title} When collecting data, Foundation staff and contractors will disclose the objective, participation requirements (including time and effort), any possible participation-related risks, ways in which we will safeguard and report the data, ways in which participants can opt out, and relevant Foundation contact information. ",
+  "ethics.principle3Title": "Principle 3. Embrace data-stewardship.",
+  "ethics.principle3": "{title} Foundation staff and contractors will ensure data security and compliance with digital privacy policies such as (but not limited to) the Scratch Privacy Policy and the General Data Protection Regulation (GDPR). "
 }