diff --git a/src/views/splash/hoc-event-row/hoc-event-row.jsx b/src/views/splash/hoc-event-row/hoc-event-row.jsx
deleted file mode 100644
index c8d3db166..000000000
--- a/src/views/splash/hoc-event-row/hoc-event-row.jsx
+++ /dev/null
@@ -1,54 +0,0 @@
-var FormattedMessage = require('react-intl').FormattedMessage;
-var React = require('react');
-
-var Button = require('../../../components/forms/button.jsx');
-var FlexRow = require('../../../components/flex-row/flex-row.jsx');
-
-require('./hoc-event-row.scss');
-
-var HocEventRow = React.createClass({
-    type: 'HocEventRow',
-    propTypes: {
-        onDismiss: React.PropTypes.func
-    },
-    render: function () {
-        return (
-            <div className="hoc-event">
-                <Button
-                    className="mod-hoc-event-dismiss"
-                    onClick={this.props.onDismiss}
-                >
-                    <FormattedMessage id="hocevent.dismiss" />
-                    <img
-                        className="hoc-event-dismiss-icon"
-                        src="/svgs/modal/close-x.svg"
-                        alt="close-icon"
-                    />
-                </Button>
-                <FlexRow className="mod-hoc-event">
-                    <div className="hoc-event-studio">
-                        <h1 className="hoc-event-studio-h1">
-                            <FormattedMessage id="hocevent.title" />
-                        </h1>
-                        <a href="/studios/3600717/" className="button white mod-hoc-event">
-                            <FormattedMessage id="hocevent.studioLink" />
-                        </a>
-                    </div>
-                    <div className="hoc-event-video">
-                        <iframe
-                            className="hoc-event-video-iframe"
-                            title="Design a Character Studio"
-                            src="https://www.youtube-nocookie.com/embed/_srMcH7oB3Y?rel=0"
-                            frameborder="0"
-                            webkitAllowFullScreen
-                            mozallowfullscreen
-                            allowFullScreen
-                        />
-                    </div>
-                </FlexRow>
-            </div>
-        );
-    }
-});
-
-module.exports = HocEventRow;
diff --git a/src/views/splash/hoc-event-row/hoc-event-row.scss b/src/views/splash/hoc-event-row/hoc-event-row.scss
deleted file mode 100644
index 1d5a51b6d..000000000
--- a/src/views/splash/hoc-event-row/hoc-event-row.scss
+++ /dev/null
@@ -1,127 +0,0 @@
-@import "../../../colors";
-@import "../../../frameless";
-
-.hoc-event {
-    position: relative;
-    opacity: .9;
-    margin: 0 auto 20px;
-    border-radius: 1rem;
-    background-color: $ui-blue;
-    width: $cols12;
-}
-
-.hoc-event:after {
-    position: absolute;
-    top: 0;
-    right: 0;
-    bottom: 0;
-    left: 0;
-    opacity: .5;
-    z-index: -1;
-    border-radius: 1rem;
-    background: url("/images/splash/hoc-event-bg.jpg");
-    background-size: cover;
-    content: "";
-}
-
-.flex-row.mod-hoc-event {
-    padding: 3rem 5rem;
-}
-
-.button.mod-hoc-event-dismiss {
-    position: absolute;
-    top: .5rem;
-    right: .5rem;
-    margin: 0;
-    border: 1px solid $type-white;
-    border-radius: 2rem;
-    box-shadow: none;
-    background-color: transparent;
-    padding: .25rem .75rem;
-    color: $type-white;
-    font-weight: 300;
-}
-
-.hoc-event-dismiss-icon {
-    margin-left: .25rem;
-    width: .8rem;
-    vertical-align: middle;
-}
-
-.hoc-event-studio-h1 {
-    margin-bottom: 1.5rem;
-    line-height: 2.5rem;
-    color: $type-white;
-}
-
-.button.mod-hoc-event {
-    padding: .75rem 1.75rem;
-}
-
-.hoc-event-studio,
-.hoc-event-video-iframe {
-    width: 23.75rem;
-}
-
-.hoc-event-video-iframe {
-    border: 3px solid $ui-border;
-    border-radius: 5px;
-    height: 13.75rem;
-}
-
-@media only screen and (max-width: $mobile - 1) {
-    .hoc-event {
-        width: $cols4;
-    }
-
-    .flex-row.mod-hoc-event {
-        padding: 3rem 2rem 2rem;
-    }
-
-    .hoc-event-studio,
-    .hoc-event-video-iframe {
-        width: 13.75rem;
-    }
-
-    .hoc-event-studio {
-        margin-bottom: 1rem;
-    }
-
-    .hoc-event-video-iframe {
-        height: 8.75rem;
-    }
-}
-
-@media only screen and (min-width: $mobile) and (max-width: $tablet - 1) {
-    .hoc-event {
-        width: $cols6;
-    }
-
-    .flex-row.mod-hoc-event {
-        padding: 2.5rem 2.5rem 1.5rem;
-    }
-
-    .hoc-event-studio {
-        margin-bottom: 1rem;
-    }
-}
-
-@media only screen and (min-width: $tablet) and (max-width: $desktop - 1) {
-    .hoc-event {
-        width: $cols8;
-    }
-
-    .flex-row.mod-hoc-event {
-        padding: 1.875rem;
-    }
-
-    .hoc-event-studio {
-        width: 14.625rem;
-        text-align: left;
-    }
-
-    .hoc-event-video-iframe {
-        width: 18.375rem;
-        height: 10rem;
-    }
-}
diff --git a/src/views/splash/l10n.json b/src/views/splash/l10n.json
index 976f9e450..f63a65bb8 100644
--- a/src/views/splash/l10n.json
+++ b/src/views/splash/l10n.json
@@ -28,10 +28,6 @@
     "teacherbanner.classesButton": "My Classes",
     "teacherbanner.faqButton": "Teacher Account FAQ",
 
-    "hocevent.dismiss": "Dismiss",
-    "hocevent.title": "Design and share your own character",
-    "hocevent.studioLink": "See the studio",
-
     "welcome.welcomeToScratch": "Welcome to Scratch!",
     "welcome.learn": "Learn how to make a project in Scratch",
     "welcome.tryOut": "Try out starter projects",
diff --git a/src/views/splash/splash.jsx b/src/views/splash/splash.jsx
index 5bfcd5902..5578e7199 100644
--- a/src/views/splash/splash.jsx
+++ b/src/views/splash/splash.jsx
@@ -14,7 +14,6 @@ var DropdownBanner = require('../../components/dropdown-banner/banner.jsx');
 var Box = require('../../components/box/box.jsx');
 var Button = require('../../components/forms/button.jsx');
 var Carousel = require('../../components/carousel/carousel.jsx');
-var HocEventRow = require('./hoc-event-row/hoc-event-row.jsx');
 var Intro = require('../../components/intro/intro.jsx');
 var IframeModal = require('../../components/modal/iframe/modal.jsx');
 var News = require('../../components/news/news.jsx');
@@ -208,14 +207,6 @@ var Splash = injectIntl(React.createClass({
             </Box>
         ];
 
-        if (this.props.session.session.user && this.props.session.session.flags.show_hoc_studio) {
-            rows.push(
-                <HocEventRow
-                    onDismiss={this.handleDismiss.bind(this, 'show_hoc_studio')}
-                />
-            );
-        }
-
         if (this.state.featuredGlobal.curator_top_projects &&
             this.state.featuredGlobal.curator_top_projects.length > 4) {