diff --git a/src/template.ejs b/src/template.ejs
index 69d3a26fd..dc46b019e 100644
--- a/src/template.ejs
+++ b/src/template.ejs
@@ -43,7 +43,9 @@
             m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
             })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
 
-            ga('create', '<%- htmlWebpackPlugin.options.ga_tracker %>', 'auto');
+            ga('create', '<%- htmlWebpackPlugin.options.ga_tracker %>', {
+                'sampleRate': 10
+            });
             ga('send', 'pageview');
             window.GA_ID = '<%- htmlWebpackPlugin.options.ga_tracker %>';
             /* eslint-enable */