diff --git a/src/components/welcome/welcome.jsx b/src/components/welcome/welcome.jsx
index fcb8f1f6c..751e6b493 100644
--- a/src/components/welcome/welcome.jsx
+++ b/src/components/welcome/welcome.jsx
@@ -26,7 +26,7 @@ const Welcome = props => (
             >
                 {props.messages['welcome.explore']}
                 <img
-                    alt="Starter Projects"
+                    alt={props.messages['welcome.exploreAlt']}
                     src="/images/explore_starter_projects.svg"
                 />
             </a>
@@ -37,7 +37,7 @@ const Welcome = props => (
             >
                 {props.messages['welcome.community']}
                 <img
-                    alt="Community Guidelines"
+                    alt={props.messages['welcome.communityAlt']}
                     src="/images/learn_about_the_community.svg"
                 />
             </a>
@@ -52,7 +52,7 @@ const Welcome = props => (
             >
                 {props.messages['welcome.create']}
                 <img
-                    alt="Get Started"
+                    alt={props.messages['welcome.createAlt']}
                     src="/images/create_a_project.svg"
                 />
             </a>
@@ -64,8 +64,11 @@ Welcome.propTypes = {
     messages: PropTypes.shape({
         'welcome.welcomeToScratch': PropTypes.string,
         'welcome.explore': PropTypes.string,
+        'welcome.exploreAlt': PropTypes.string,
         'welcome.community': PropTypes.string,
-        'welcome.create': PropTypes.string
+        'welcome.communityAlt': PropTypes.string,
+        'welcome.create': PropTypes.string,
+        'welcome.createAlt': PropTypes.string
     }),
     onDismiss: PropTypes.func,
     permissions: PropTypes.object,
@@ -76,8 +79,11 @@ Welcome.defaultProps = {
     messages: {
         'welcome.welcomeToScratch': 'Welcome to Scratch!',
         'welcome.explore': 'Explore Starter Projects',
+        'welcome.exploreAlt': 'Starter Projects',
         'welcome.community': 'Learn about the community',
-        'welcome.create': 'Create a Project'
+        'welcome.communityAlt': 'Community Guidelines',
+        'welcome.create': 'Create a Project',
+        'welcome.createAlt': 'Get Started'
     }
 };
 
diff --git a/src/views/guidelines/l10n.json b/src/views/guidelines/l10n.json
index 4764f3ce8..29cc2023d 100644
--- a/src/views/guidelines/l10n.json
+++ b/src/views/guidelines/l10n.json
@@ -1,5 +1,5 @@
 {
-  "guidelines.title": "The Purpose of Scratch Community",
+  "guidelines.title": "Scratch Community Guidelines",
   "guidelines.header1": "Scratch is a friendly and welcoming community for everyone, where people create, share, and learn together.",
   "guidelines.header2": "We welcome people of all ages, races, ethnicities, religions, abilities, sexual orientations, and gender identities.",
   "guidelines.header3": "Help keep Scratch a welcoming, supportive, and creative space for all by following these Community Guidelines:",
diff --git a/src/views/ideas/ideas.jsx b/src/views/ideas/ideas.jsx
index 1f7d81486..6be112b5d 100644
--- a/src/views/ideas/ideas.jsx
+++ b/src/views/ideas/ideas.jsx
@@ -114,7 +114,7 @@ const Ideas = () => {
         <div>
             <div className="banner-wrapper">
                 <iframe
-                    src="https://scratch.mit.edu/projects/1093752362/embed"
+                    src="https://scratch.mit.edu/projects/1108790117/embed"
                     width="485"
                     height="402"
                     allowfullscreen
@@ -127,7 +127,7 @@ const Ideas = () => {
                     <p>
                         <FormattedMessage
                             id="ideas.headerDescription"
-                            values={{a: chunks => <a href="https://scratch.mit.edu/projects/1093752362/">{chunks}</a>}}
+                            values={{a: chunks => <a href="https://scratch.mit.edu/projects/1108790117/">{chunks}</a>}}
                         />
                     </p>
                 </div>
diff --git a/src/views/splash/l10n.json b/src/views/splash/l10n.json
index 73996c865..034963cb8 100644
--- a/src/views/splash/l10n.json
+++ b/src/views/splash/l10n.json
@@ -53,8 +53,11 @@
 
     "welcome.welcomeToScratch": "Welcome to Scratch!",
     "welcome.explore": "Explore Starter Projects",
+    "welcome.exploreAlt": "Starter Projects",
     "welcome.community": "Learn about the community",
+    "welcome.communityAlt": "Community Guidelines",
     "welcome.create": "Create a Project",
+    "welcome.createAlt": "Get Started",
 
     "activity.seeUpdates": "This is where you will see updates from Scratchers you follow",
     "activity.checkOutScratchers": "Check out some Scratchers you might like to follow",
diff --git a/src/views/splash/presentation.jsx b/src/views/splash/presentation.jsx
index a1bb9af60..a89ede17d 100644
--- a/src/views/splash/presentation.jsx
+++ b/src/views/splash/presentation.jsx
@@ -336,8 +336,11 @@ class SplashPresentation extends React.Component { // eslint-disable-line react/
             'news.scratchNews': formatMessage({id: 'news.scratchNews'}),
             'welcome.welcomeToScratch': formatMessage({id: 'welcome.welcomeToScratch'}),
             'welcome.explore': formatMessage({id: 'welcome.explore'}),
+            'welcome.exploreAlt': formatMessage({id: 'welcome.exploreAlt'}),
             'welcome.community': formatMessage({id: 'welcome.community'}),
+            'welcome.communityAlt': formatMessage({id: 'welcome.communityAlt'}),
             'welcome.create': formatMessage({id: 'welcome.create'}),
+            'welcome.createAlt': formatMessage({id: 'welcome.createAlt'}),
             'intro.aboutScratch': formatMessage({id: 'intro.aboutScratch'}),
             'intro.forEducators': formatMessage({id: 'intro.forEducators'}),
             'intro.forParents': formatMessage({id: 'intro.forParents'}),