li height, copy on /faq

app/assets/stylesheets/application/faqs.css.scss

@@ -32,6 +32,10 @@
     line-height: 22px;
   }
 
+  li {
+     margin-bottom: 8px;
+  }
+
   // Lists
   ul,
   ol {

app/views/static/faq.html.erb

@@ -9,7 +9,7 @@
     </p>
     <div class="more">
       <p>
-        Use these guidelines to help keep this a clean, well-lighted, civilized place for public discourse. However, this is <em>not</em> intended as a comprehensive list of hard and fast rules, merely as an aid to the human judgment of moderators and the overall community.
+        Use these guidelines to keep this a clean, well-lighted place for civilized public discourse. These are not hard and fast rules, merely aids to the human judgment of moderators and the overall community.
       </p>
     </div>
   </article>
@@ -20,7 +20,7 @@
     </p>
     <div class="more">
       <p>
-      The topics discussed here matter to us and we want you to act as if they matter to you too. Be respectful of our topics and the people discussing them, even if you disagree with some of what is being said.
+      The topics discussed here matter to us, and we want you to act as if they matter to you, too. Always be respectful of the topics and the people discussing them, even if you disagree with some of what is being said.
       </p>
       <p>
       One way to improve the discussion is by searching for ones that are already happening. Please use the search function before starting a new discussion, and you will have a better chance of meeting others who share your interests.
@@ -50,11 +50,11 @@
   <article id="participate">
     <h2>Your Participation Counts</h2>
     <p>
-      The conversations we have here here set the tone for everyone. Help us influence the future of this community by choosing to engage in discussions that make this forum an interesting place to be.
+      The conversations we have here set the tone for everyone. Help us influence the future of this community by choosing to engage in discussions that make this forum an interesting place to be.
     </p>
     <div class="more">
       <p>
-      Discourse provides tools that enable the community to collectively identify the best (and worst) contributions: favorites, bookmarks, likes, flags, replies, edits, and so forth. Please make use of these tools to improve your own experience — and everyone else’s, too.
+      Discourse provides tools that enable the community to collectively identify the best (and worst) contributions: favorites, bookmarks, likes, flags, replies, edits, and so forth. Use these tools to improve your own experience, and everyone else’s, too.
       </p>
       <p>
       Let’s try to leave our park better than we found it.
@@ -90,7 +90,7 @@
     </p>
     <div class="more">
       <p>
-      These are not concrete terms with precise definitions &mdash; avoid even the <em>appearance</em> of any of these things. If you're unsure, ask yourself how you would feel if your post was on the front page of The New York Times.
+      These are not concrete terms with precise definitions &mdash; avoid even the <em>appearance</em> of any of these things. If you're unsure, ask yourself how you would feel if your post was featured on the front page of The New York Times.
       </p>
       <p>
       This is a public forum, and search engines index these discussions. Keep the language, links, and images safe for family and friends.
@@ -111,7 +111,7 @@
     </p>
     <div class="more">
       <p>
-      Discourse can help keep things orderly &mdash; for example, rather than posting "+1" or "Agreed," use the Like button. Rather than taking an existing topic in a radically different direction, use Reply as a New Topic.
+      Rather than posting "+1" or "Agreed," use the Like button. Rather than taking an existing topic in a radically different direction, use Reply as a New Topic.
       </p>
       <p>
       Also, don't sign your posts &mdash; every post has your profile information attached to it.
@@ -131,7 +131,7 @@
   <article id="terms">
     <h2>Terms of Service</h2>
     <p>
-      Yes, legalese is boring, but we must protect ourselves &ndash; and by extension, you and your data &ndash; against unfriendly folks. We have a Terms of Service <a href="/tos">TOS</a> describing your (and our) behavior and rights related to content, privacy, and laws. To use this service, you must agree to abide by the <a href="/tos">TOS</a>.
+      Yes, legalese is boring, but we must protect ourselves &ndash; and by extension, you and your data &ndash; against unfriendly folks. We have a <a href="/tos">Terms of Service</a> describing your (and our) behavior and rights related to content, privacy, and laws. To use this service, you must agree to abide by our <a href="/tos">TOS</a>.
     </p>
     <div class="more">
     </div>