diff --git a/docs/INSTALL.md b/docs/INSTALL.md
index 4f122d8aa..d15637408 100644
--- a/docs/INSTALL.md
+++ b/docs/INSTALL.md
@@ -1,14 +1,12 @@
 # How Do I Install Discourse?
 
-The easiest possible install:  
+Simple 30 minute install:  
 [**Beginner Docker install guide for Digital Ocean**][do]
 
 A more powerful, flexible install:  
 [**Advanced Docker install guide**][docker]
 
-The only officially supported installs of Discourse are the [Docker](https://www.docker.io/) based beginner and advanced installs, above. We regret that we cannot support any other methods of installation.
-
-Alternately, you can try the [unofficial Heroku install guide][heroku], the [unofficial Ubuntu install guide][ubuntu], the [BitNami Discourse Virtual Machine package][bitnami] or [Cloud66][cloud66].
+The only officially supported installs of Discourse are the [Docker](https://www.docker.io/) based beginner and advanced installs. We regret that we cannot support any other methods of installation. (Alternately, you can try the [unofficial Heroku install guide][heroku], the [unofficial Ubuntu install guide][ubuntu], the [BitNami Discourse Virtual Machine package][bitnami] or [Cloud66][cloud66].)
 
 ### Hardware Requirements