codecombat/scripts/analytics/mongodb/queries/insertPerDayAnalytics.js
Matt Lott e49c74259b Update campaign editor analytics
Adding shown and purchased subscription counts.
Locking down analytics to admin-only.
2015-01-21 13:41:38 -08:00

412 lines
15 KiB
JavaScript

// Insert per-day analytics into analytics.perdays collection
// Usage:
// mongo <address>:<port>/<database> <script file> -u <username> -p <password>
// Completion rates (funnels) are calculated like Mixpanel
// For a given date range, start count is the number of first steps (e.g. started a level)
// Finish count for the same start date is how many unique users finished the remaining steps in the following ~30 days
// https://mixpanel.com/help/questions/articles/how-are-funnels-calculated
// Drop count: last started or finished level event for a given unique user
// TODO: Why are Mixpanel level finish events significantly lower?
// TODO: dungeons-of-kithgard completion rate is 62% vs. 77%
// TODO: Similar start events, finish events off by 20% (5334 vs 6486)
// TODO: Are Mixpanel rates accounting for finishing steps likely to be completed in the future?
// TODO: Use Mixpanel export API to investigate
try {
var scriptStartTime = new Date();
var analyticsStringCache = {};
// Look at last 30 days, same as Mixpanel
var numDays = 30;
var startDay = new Date();
today = startDay.toISOString().substr(0, 10);
startDay.setUTCDate(startDay.getUTCDate() - numDays);
startDay = startDay.toISOString().substr(0, 10);
var levelCompletionFunnel = ['Started Level', 'Saw Victory'];
var levelHelpEvents = ['Problem alert help clicked', 'Spell palette help clicked', 'Start help video'];
log("Today is " + today);
log("Start day is " + startDay);
log("Funnel events are " + levelCompletionFunnel);
log("Getting level completion data...");
var levelCompletionData = getLevelFunnelData(startDay, levelCompletionFunnel);
log("Inserting aggregated level completion data...");
for (level in levelCompletionData) {
for (day in levelCompletionData[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelCompletionData[level][day]) {
insertEventCount(event, level, day, levelCompletionData[level][day][event]);
}
}
}
log("Getting level drop counts...");
var levelDropCounts = getLevelDropCounts(startDay, levelCompletionFunnel);
log("Inserting level drop counts...");
for (level in levelDropCounts) {
for (day in levelDropCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
insertEventCount('User Dropped', level, day, levelDropCounts[level][day]);
}
}
log("Getting level help counts...");
var levelHelpCounts = getLevelHelpCounts(startDay, levelHelpEvents);
log("Inserting level help counts...");
for (level in levelHelpCounts) {
for (day in levelHelpCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelHelpCounts[level][day]) {
insertEventCount(event, level, day, levelHelpCounts[level][day][event]);
}
}
}
log("Getting level subscription counts...");
var levelSubscriptionCounts = getLevelSubscriptionCounts(startDay);
log("Inserting level subscription counts...");
for (level in levelSubscriptionCounts) {
for (day in levelSubscriptionCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelSubscriptionCounts[level][day]) {
insertEventCount(event, level, day, levelSubscriptionCounts[level][day][event]);
}
}
}
log("Script runtime: " + (new Date() - scriptStartTime));
}
catch(err) {
log("ERROR: " + err);
printjson(err);
}
// *** Helper functions ***
function log(str) {
print(new Date().toISOString() + " " + str);
}
function objectIdWithTimestamp(timestamp) {
// Convert string date to Date object (otherwise assume timestamp is a date)
if (typeof(timestamp) == 'string') timestamp = new Date(timestamp);
// Convert date object to hex seconds since Unix epoch
var hexSeconds = Math.floor(timestamp/1000).toString(16);
// Create an ObjectId with that hex timestamp
var constructedObjectId = ObjectId(hexSeconds + "0000000000000000");
return constructedObjectId
}
function getAnalyticsString(str) {
if (analyticsStringCache[str]) return analyticsStringCache[str];
// Find existing string
var doc = db['analytics.strings'].findOne({v: str});
if (doc) {
analyticsStringCache[str] = doc._id;
return analyticsStringCache[str];
}
// Insert string
// http://docs.mongodb.org/manual/tutorial/create-an-auto-incrementing-field/#auto-increment-optimistic-loop
doc = {v: str};
while (true) {
var cursor = db['analytics.strings'].find({}, {_id: 1}).sort({_id: -1}).limit(1);
var seq = cursor.hasNext() ? cursor.next()._id + 1 : 1;
doc._id = seq;
var results = db['analytics.strings'].insert(doc);
if (results.hasWriteError()) {
if ( results.writeError.code == 11000 /* dup key */ ) continue;
else throw new Error("ERROR: Unexpected error inserting data: " + tojson(results));
}
break;
}
// Find new string entry
doc = db['analytics.strings'].findOne({v: str});
if (doc) {
analyticsStringCache[str] = doc._id;
return analyticsStringCache[str];
}
throw new Error("ERROR: Did not find analytics.strings insert for: " + str);
}
function getLevelFunnelData(startDay, eventFunnel) {
if (!startDay || !eventFunnel || eventFunnel.length === 0) return {};
var startObj = objectIdWithTimestamp(ISODate(startDay + "T00:00:00.000Z"));
var queryParams = {$and: [{_id: {$gte: startObj}},{"event": {$in: eventFunnel}}]};
var cursor = db['analytics.log.events'].find(queryParams);
// Map ordering: level, user, event, day
var userDataMap = {};
while (cursor.hasNext()) {
var doc = cursor.next();
var created = doc._id.getTimestamp().toISOString();
var day = created.substring(0, 10);
var event = doc.event;
var properties = doc.properties;
var user = doc.user;
var level;
// TODO: Switch to properties.levelID for 'Saw Victory'
if (event === 'Saw Victory' && properties.level) level = properties.level.toLowerCase().replace(/ /g, '-');
else if (properties.levelID) level = properties.levelID
else continue
if (!userDataMap[level]) userDataMap[level] = {};
if (!userDataMap[level][user]) userDataMap[level][user] = {};
if (!userDataMap[level][user][event] || userDataMap[level][user][event].localeCompare(day) > 0) {
// if (userDataMap[level][user][event]) log("Found earlier date " + level + " " + event + " " + user + " " + userDataMap[level][user][event] + " " + day);
userDataMap[level][user][event] = day;
}
}
// Data: level, day, event
var levelFunnelData = {};
for (level in userDataMap) {
for (user in userDataMap[level]) {
// Find first event date
var funnelStartDay = null;
for (event in userDataMap[level][user]) {
var day = userDataMap[level][user][event];
if (!levelFunnelData[level]) levelFunnelData[level] = {};
if (!levelFunnelData[level][day]) levelFunnelData[level][day] = {};
if (!levelFunnelData[level][day][event]) levelFunnelData[level][day][event] = 0;
if (eventFunnel[0] === event) {
// First event gets attributed to current date
levelFunnelData[level][day][event]++;
funnelStartDay = day;
break;
}
}
if (funnelStartDay) {
// Add remaining funnel steps/events to first step's date
for (event in userDataMap[level][user]) {
if (!levelFunnelData[level][funnelStartDay][event]) levelFunnelData[level][funnelStartDay][event] = 0;
if (eventFunnel[0] != event) levelFunnelData[level][funnelStartDay][event]++;
}
// Zero remaining funnel events
for (var i = 1; i < eventFunnel.length; i++) {
var event = eventFunnel[i];
if (!levelFunnelData[level][funnelStartDay][event]) levelFunnelData[level][funnelStartDay][event] = 0;
}
}
// Else no start event in this date range
}
}
return levelFunnelData;
}
function getLevelDropCounts(startDay, events) {
// How many unique users did one of these events last?
// Return level/day breakdown
if (!startDay || !events || events.length === 0) return {};
var startObj = objectIdWithTimestamp(ISODate(startDay + "T00:00:00.000Z"));
var queryParams = {$and: [{_id: {$gte: startObj}},{"event": {$in: events}}]};
var cursor = db['analytics.log.events'].find(queryParams);
var userProgression = {};
while (cursor.hasNext()) {
var doc = cursor.next();
var created = doc._id.getTimestamp().toISOString();
var event = doc.event;
var properties = doc.properties;
var user = doc.user;
var level;
// TODO: Switch to properties.levelID for 'Saw Victory'
if (event === 'Saw Victory' && properties.level) level = properties.level.toLowerCase().replace(/ /g, '-');
else if (properties.levelID) level = properties.levelID
else continue
if (!userProgression[user]) userProgression[user] = [];
userProgression[user].push({
created: created,
event: event,
level: level
});
}
var levelDropCounts = {};
for (user in userProgression) {
userProgression[user].sort(function (a,b) {return a.created < b.created ? -1 : 1});
var lastEvent = userProgression[user][userProgression[user].length - 1];
var level = lastEvent.level;
var day = lastEvent.created.substring(0, 10);
if (!levelDropCounts[level]) levelDropCounts[level] = {};
if (!levelDropCounts[level][day]) levelDropCounts[level][day] = 0
levelDropCounts[level][day]++;
}
return levelDropCounts;
}
function getLevelHelpCounts(startDay, events) {
if (!startDay || !events || events.length === 0) return {};
var startObj = objectIdWithTimestamp(ISODate(startDay + "T00:00:00.000Z"));
var queryParams = {$and: [{_id: {$gte: startObj}},{"event": {$in: events}}]};
var cursor = db['analytics.log.events'].find(queryParams);
// Map ordering: level, user, event, day
var userDataMap = {};
while (cursor.hasNext()) {
var doc = cursor.next();
var created = doc._id.getTimestamp().toISOString();
var day = created.substring(0, 10);
var event = doc.event;
var properties = doc.properties;
var user = doc.user;
var level;
if (properties.level) level = properties.level;
else if (properties.levelID) level = properties.levelID
else continue
if (!userDataMap[level]) userDataMap[level] = {};
if (!userDataMap[level][user]) userDataMap[level][user] = {};
if (!userDataMap[level][user][event] || userDataMap[level][user][event].localeCompare(day) > 0) {
// if (userDataMap[level][user][event]) log("Found earlier date " + level + " " + event + " " + user + " " + userDataMap[level][user][event] + " " + day);
userDataMap[level][user][event] = day;
}
}
// Data: level, day, event
var levelEventData = {};
for (level in userDataMap) {
for (user in userDataMap[level]) {
for (event in userDataMap[level][user]) {
var day = userDataMap[level][user][event];
if (!levelEventData[level]) levelEventData[level] = {};
if (!levelEventData[level][day]) levelEventData[level][day] = {};
if (!levelEventData[level][day][event]) levelEventData[level][day][event] = 0;
levelEventData[level][day][event]++;
}
}
}
return levelEventData;
}
function getLevelSubscriptionCounts(startDay) {
// Counts subscriptions shown per day, only for events that have levels
// Subscription purchased event counts are attributed to last shown subscription modal event's day and level
if (!startDay) return {};
var startObj = objectIdWithTimestamp(ISODate(startDay + "T00:00:00.000Z"));
var queryParams = {$and: [
{_id: {$gte: startObj}},
{$or: [
{$and: [{'event': 'Show subscription modal'}, {'properties.level': {$exists: true}}]},
{'event': 'Finished subscription purchase'}]
}
]};
var cursor = db['analytics.log.events'].find(queryParams);
// Map ordering: user, event, level, day
// Map ordering: user, event, day
var userDataMap = {};
while (cursor.hasNext()) {
var doc = cursor.next();
var created = doc._id.getTimestamp().toISOString();
var day = created.substring(0, 10);
var event = doc.event;
var user = doc.user;
if (!userDataMap[user]) userDataMap[user] = {};
if (event === 'Show subscription modal') {
var level = doc.properties.level;
// TODO: This is for legacy data.
// TODO: Event tracking updated to use level slug for loading level view on ~1/21/15
level = level.toLowerCase().replace(/ /g, '-');
if (!userDataMap[user][event]) userDataMap[user][event] = {};
if (!userDataMap[user][event][level] || userDataMap[user][event][level].localeCompare(day) > 0) {
userDataMap[user][event][level] = day;
}
}
else if (event === 'Finished subscription purchase') {
if (!userDataMap[user][event] || userDataMap[user][event].localeCompare(day) > 0) {
userDataMap[user][event] = day;
}
} else {
continue;
}
}
// Data: level, day, event
var levelFunnelData = {};
for (user in userDataMap) {
if (userDataMap[user]['Show subscription modal']) {
var lastDay = null;
var lastLevel = null;
for (level in userDataMap[user]['Show subscription modal']) {
var day = userDataMap[user]['Show subscription modal'][level];
if (!lastDay || lastDay.localeCompare(day) > 0) {
lastDay = day;
lastLevel = level;
}
if (!levelFunnelData[level]) levelFunnelData[level] = {};
if (!levelFunnelData[level][day]) levelFunnelData[level][day] = {};
if (!levelFunnelData[level][day][event]) levelFunnelData[level][day]['Show subscription modal'] = 0;
levelFunnelData[level][day]['Show subscription modal']++;
}
if (lastDay && userDataMap[user]['Finished subscription purchase']) {
if (!levelFunnelData[lastLevel][lastDay]['Finished subscription purchase']) {
levelFunnelData[lastLevel][lastDay]['Finished subscription purchase'] = 0;
}
levelFunnelData[lastLevel][lastDay]['Finished subscription purchase']++;
}
}
}
return levelFunnelData;
}
function insertEventCount(event, level, day, count) {
// analytics.perdays schema in server/analytics/AnalyticsPeryDay.coffee
day = day.replace(/-/g, '');
var eventID = getAnalyticsString(event);
var levelID = getAnalyticsString(level);
var filterID = getAnalyticsString('all');
var startObj = objectIdWithTimestamp(ISODate(startDay + "T00:00:00.000Z"));
var queryParams = {$and: [{d: day}, {e: eventID}, {l: levelID}, {f: filterID}]};
var doc = db['analytics.perdays'].findOne(queryParams);
if (doc && doc.c === count) return;
if (doc && doc.c !== count) {
// Update existing count, assume new one is more accurate
// log("Updating count in db for " + day + " " + event + " " + level + " " + doc.c + " => " + count);
var results = db['analytics.perdays'].update(queryParams, {$set: {c: count}});
if (results.nMatched !== 1 && results.nModified !== 1) {
log("ERROR: update event count failed");
printjson(results);
}
}
else {
var insertDoc = {d: day, e: eventID, l: levelID, f: filterID, c: count};
var results = db['analytics.perdays'].insert(insertDoc);
if (results.nInserted !== 1) {
log("ERROR: insert event failed");
printjson(results);
printjson(insertDoc);
}
// else {
// log("Added " + day + " " + event + " " + count + " " + level);
// }
}
}