mirror of
https://github.com/codeninjasllc/codecombat.git
synced 2024-11-25 00:28:31 -05:00
188 lines
7.6 KiB
Python
188 lines
7.6 KiB
Python
# Parse subscription conversion rates via Mixpanel raw export API
|
|
|
|
import sys
|
|
from datetime import tzinfo, timedelta, datetime
|
|
from mixpanel import Mixpanel
|
|
|
|
try:
|
|
import json
|
|
except ImportError:
|
|
import simplejson as json
|
|
|
|
# NOTE: mixpanel dates are by day and inclusive
|
|
# E.g. '2014-12-08' is any date that day, up to 2014-12-09 12am
|
|
|
|
def printPriceConversionRates(api_key, api_secret, startDate, endDate):
|
|
# dateCreated is in UTC
|
|
|
|
# Dec 8th subscribe copy A/B test added
|
|
|
|
# 599 - 1st HoC 599 sale started: Dec 9 6:23am PST
|
|
# 999 - 1st HoC 599 sale ended: Dec 10 4:34pm PST
|
|
# 1499 - sub price test starts: Dec 10 5:00pm PST
|
|
# Only for dateCreated >= 5pm PST
|
|
# 399 - 2nd HoC 399 sale started: Dec 11 7:21pm PST
|
|
# 999 - 2nd HoC sale ended: Dec 13 9:30am PST
|
|
# UTC is +8 hrs
|
|
|
|
api = Mixpanel(
|
|
api_key = api_key,
|
|
api_secret = api_secret
|
|
)
|
|
|
|
print 'Requesting Mixpanel data'
|
|
# data = api.request(['events'], {
|
|
# 'event' : ['Finished subscription purchase',],
|
|
# 'unit' : 'hour',
|
|
# 'interval' : 24,
|
|
# 'type': 'general'
|
|
# })
|
|
# data = api.request(['funnels', 'list'], {})
|
|
data = api.request(['export'], {
|
|
'event' : ['Show subscription modal', 'Finished subscription purchase',],
|
|
# 'event' : ['Finished subscription purchase',],
|
|
# 'event' : ['Show subscription modal',],
|
|
'from_date' : startDate,
|
|
'to_date' : endDate
|
|
})
|
|
|
|
prices = {
|
|
'399': {
|
|
'start': datetime(2014, 12, 12, 3, 21),
|
|
'end': datetime(2014, 12, 13, 17, 30)
|
|
},
|
|
'599': {
|
|
'start': datetime(2014, 12, 9, 14, 23),
|
|
'end': datetime(2014, 12, 11, 0, 34)
|
|
},
|
|
'999': {
|
|
'start': datetime(2014, 9, 1),
|
|
'end': datetime(2014, 12, 9, 14, 23),
|
|
'start2': datetime(2014, 12, 11, 0, 34),
|
|
'end2': datetime(2014, 12, 12, 3, 21),
|
|
'start3': datetime(2014, 12, 13, 17, 30)
|
|
},
|
|
'1499': {
|
|
'start': datetime(2014, 12, 11, 1),
|
|
'end': datetime(2014, 12, 12, 3, 21)
|
|
}
|
|
}
|
|
|
|
# id vs distinct_id ?
|
|
def addEvent(price, event, id):
|
|
if not event in price:
|
|
price[event] = {}
|
|
price[event][id] = True
|
|
elif not id in price[event]:
|
|
price[event][id] = True
|
|
|
|
def getPriceStr(eventDateStr, userDateStr):
|
|
priceStr = '999'
|
|
eventCreated = datetime.utcfromtimestamp(int(eventDateStr))
|
|
# Put events in buckets based on creation times
|
|
if eventCreated >= prices['599']['start'] and eventCreated < prices['599']['end']:
|
|
priceStr = '599'
|
|
elif eventCreated >= prices['999']['start2'] and eventCreated < prices['999']['end2']:
|
|
# In 999/1499 zone
|
|
# Create a datetime from: 2014-12-11T12:37:59
|
|
userCreated = datetime(int(userDateStr[0:4]), int(userDateStr[5:7]), int(userDateStr[8:10]), int(userDateStr[11:13]), int(userDateStr[14:16]), int(userDateStr[17:19]))
|
|
if userCreated >= prices['1499']['start']:
|
|
priceStr = '1499'
|
|
elif eventCreated >= prices['399']['start'] and eventCreated < prices['399']['end']:
|
|
priceStr = '399'
|
|
return priceStr
|
|
|
|
lines = data.split('\n')
|
|
print "Received %d entries" % len(lines)
|
|
for line in lines:
|
|
try:
|
|
if len(line) is 0: continue
|
|
event = json.loads(line)
|
|
properties = event['properties']
|
|
if not event['event'] in ['Show subscription modal', 'Finished subscription purchase']:
|
|
print 'Unexpected event ' + event['event']
|
|
break
|
|
# print 'Processing', event['event'], properties['time'], properties['dateCreated']
|
|
if 'dateCreated' in properties and 'time' in properties and 'distinct_id' in properties:
|
|
# NOTE: mixpanel conversions don't account for refunds
|
|
# NOTE: So we have an extra 1499 hit for mattcc4021@gmaIl.com / 5488ee8a600bc8b206771ba3
|
|
if properties['distinct_id'] == '5488ee8a600bc8b206771ba3':
|
|
# ch_155tz8KaReE7xLUdQpsa9aqe, cus_5GQqAosNHuRQCQ
|
|
# print 'Skipping mattcc4021@gmaIl.com / 5488ee8a600bc8b206771ba3'
|
|
# print event['event'], properties['distinct_id']
|
|
continue
|
|
# if properties['distinct_id'] == '54790dacfd5b8f550584aaf3':
|
|
# print 'Found a time example 54790dacfd5b8f550584aaf3'
|
|
# print properties['time'], datetime.utcfromtimestamp(int(properties['time']))
|
|
priceStr = getPriceStr(properties['time'], properties['dateCreated'])
|
|
# if priceStr == '1499' and event['event'] == 'Finished subscription purchase':
|
|
# print 'Found a 1499 payment', properties['distinct_id']
|
|
addEvent(prices[priceStr], event['event'], properties['distinct_id'])
|
|
except:
|
|
print "Unexpected error:", sys.exc_info()[0]
|
|
print line
|
|
break
|
|
|
|
print 'Price, converted, shown, conversion rate, value per user'
|
|
for key, item in prices.iteritems():
|
|
# 'Show subscription modal', 'Finished subscription purchase'
|
|
converted = shown = 0
|
|
if 'Finished subscription purchase' in item:
|
|
converted = len(item['Finished subscription purchase'].keys())
|
|
if 'Show subscription modal' in item:
|
|
shown = len(item['Show subscription modal'].keys())
|
|
if shown > 0:
|
|
print key, converted, shown, "%.4f%%" % (float(converted) / shown * 100), "%.4f cents" % (float(converted) / shown * int(key))
|
|
else:
|
|
print key, converted, shown
|
|
|
|
|
|
def getShownSubModal(api_key, api_secret, startDate, endDate):
|
|
# print 'Requesting Mixpanel data'
|
|
api = Mixpanel(
|
|
api_key = api_key,
|
|
api_secret = api_secret
|
|
)
|
|
data = api.request(['export'], {
|
|
'event' : ['Show subscription modal',],
|
|
'from_date' : startDate,
|
|
'to_date' : endDate
|
|
})
|
|
|
|
uniques = set()
|
|
# biggestDate = 0
|
|
|
|
lines = data.split('\n')
|
|
# print "Received %d entries" % len(lines)
|
|
for line in lines:
|
|
try:
|
|
if len(line) is 0: continue
|
|
event = json.loads(line)
|
|
properties = event['properties']
|
|
if not event['event'] in ['Show subscription modal']:
|
|
print 'Unexpected event ' + event['event']
|
|
break
|
|
# print 'Processing', event['event'], properties['time'], properties['dateCreated']
|
|
if 'distinct_id' in properties and not properties['distinct_id'] in uniques:
|
|
uniques.add(properties['distinct_id'])
|
|
# if int(properties['time']) > biggestDate:
|
|
# biggestDate = int(properties['time'])
|
|
except:
|
|
print "Unexpected error:", sys.exc_info()[0]
|
|
print line
|
|
break
|
|
# print 'Biggest date:', datetime.utcfromtimestamp(int(properties['time']))
|
|
return len(uniques)
|
|
|
|
if __name__ == '__main__':
|
|
if not len(sys.argv) is 3:
|
|
print "Script format: <script> <api_key> <api_secret>"
|
|
else:
|
|
api_key = sys.argv[1]
|
|
api_secret = sys.argv[2]
|
|
# HoC
|
|
printPriceConversionRates(api_key, api_secret, '2014-12-08', '2014-12-19')
|
|
|
|
# Use these to feed numbers into Stripe parsing script, since Stripe knows better about conversions than Mixpanel
|
|
print 'Pre-HoC shown', getShownSubModal(api_key, api_secret, '2014-12-06', '2014-12-07')
|
|
print 'Post-HoC shown', getShownSubModal(api_key, api_secret, '2014-12-20', '2015-01-04')
|