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368e5e24ee
Shows which style per-level yielded more additional videos watched.
287 lines
11 KiB
JavaScript
287 lines
11 KiB
JavaScript
// Evaluate help videos styles A/B test
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// Usage:
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// mongo <address>:<port>/<database> <script file> -u <username> -p <password>
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// What do we want to know?
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// For a given style:
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// - Video completion rates (Not too interesting unless each level has all styles available)
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// - Video completion rates, per-level too
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// TODO: The rest of these.
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// - Watched another video
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// - Level completion rates
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// - Subscription coversion rates
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// - How many people who start a level click the help button, and which one?
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// - Need a hard start date when the help button presented
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// 12:42am 12/18/14 PST - Intial production deploy completed
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var testStartDate = '2014-12-14T08:42:00.000Z';
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// 12:29pm 12/18/14 PST - 2nd deploy w/ originals for dungeons-of-kithgard and second-kithmaze
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// TODO: move this date up to avoid prod deploy transitional data messing with us.
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// testStartDate = '2014-12-14T20:29:00.000Z';
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testStartDate = '2014-12-14T22:29:00.000Z';
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function printVideoCompletionRates() {
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print("Querying for help video events...");
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var videosCursor = db['analytics.log.events'].find({
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$and: [
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{"created": { $gte: ISODate(testStartDate)}},
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{$or : [
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{"event": "Start help video"},
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{"event": "Finish help video"}
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]}
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]
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});
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print("Building video progression data...");
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// Build: <style><level><userID><event> counts
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var videoProgression = {};
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while (videosCursor.hasNext()) {
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var doc = videosCursor.next();
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var userID = doc.user.valueOf();
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var levelID = doc.properties.level;
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var style = doc.properties.style;
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var event = doc.event;
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if (!videoProgression[style]) videoProgression[style] = {};
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if (!videoProgression[style][levelID]) videoProgression[style][levelID] = {};
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if (!videoProgression[style][levelID][userID]) videoProgression[style][levelID][userID] = {};
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if (!videoProgression[style][levelID][userID][event]) videoProgression[style][levelID][userID][event] = 0;
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videoProgression[style][levelID][userID][event]++;
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}
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// Overall per-style
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print("Counting start/finish events per-style...");
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// Calculate overall video style completion rates, agnostic of level
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// Build: <style><event>{<starts>, <finishes>}
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var styleCompletionCounts = {}
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for (style in videoProgression) {
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styleCompletionCounts[style] = {};
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for (levelID in videoProgression[style]) {
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for (userID in videoProgression[style][levelID]) {
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for (event in videoProgression[style][levelID][userID]) {
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if (!styleCompletionCounts[style][event]) styleCompletionCounts[style][event] = 0;
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styleCompletionCounts[style][event] += videoProgression[style][levelID][userID][event];
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}
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}
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}
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}
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print("Sorting per-style completion rates...");
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var styleCompletionRates = [];
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for (style in styleCompletionCounts) {
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var started = 0;
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var finished = 0;
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for (event in styleCompletionCounts[style]) {
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if (event === "Start help video") started += styleCompletionCounts[style][event];
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else if (event === "Finish help video") finished += styleCompletionCounts[style][event];
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else throw new Error("Unknown event " + event);
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}
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var data = {
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style: style,
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started: started,
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finished: finished
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};
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if (finished > 0) data['rate'] = finished / started * 100;
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styleCompletionRates.push(data);
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}
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styleCompletionRates.sort(function(a,b) {return b['rate'] && a['rate'] ? b.rate - a.rate : 0;});
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print("Overall per-style completion rates:");
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for (var i = 0; i < styleCompletionRates.length; i++) {
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var item = styleCompletionRates[i];
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var msg = item.style + (item.style === 'edited' ? "\t\t" : "\t") + item.started + "\t" + item.finished;
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if (item['rate']) msg += "\t" + item.rate + "%";
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print(msg);
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}
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// Style completion rates per-level
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print("Counting start/finish events per-level and style...");
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var styleLevelCompletionCounts = {}
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for (style in videoProgression) {
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for (levelID in videoProgression[style]) {
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if (!styleLevelCompletionCounts[levelID]) styleLevelCompletionCounts[levelID] = {};
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if (!styleLevelCompletionCounts[levelID][style]) styleLevelCompletionCounts[levelID][style] = {};
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for (userID in videoProgression[style][levelID]) {
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for (event in videoProgression[style][levelID][userID]) {
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if (!styleLevelCompletionCounts[levelID][style][event]) styleLevelCompletionCounts[levelID][style][event] = 0;
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styleLevelCompletionCounts[levelID][style][event] += videoProgression[style][levelID][userID][event];
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}
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}
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}
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}
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print("Sorting per-level completion rates...");
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var styleLevelCompletionRates = [];
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for (levelID in styleLevelCompletionCounts) {
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for (style in styleLevelCompletionCounts[levelID]) {
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var started = 0;
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var finished = 0;
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for (event in styleLevelCompletionCounts[levelID][style]) {
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if (event === "Start help video") started += styleLevelCompletionCounts[levelID][style][event];
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else if (event === "Finish help video") finished += styleLevelCompletionCounts[levelID][style][event];
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else throw new Error("Unknown event " + event);
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}
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var data = {
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level: levelID,
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style: style,
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started: started,
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finished: finished
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};
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if (finished > 0) data['rate'] = finished / started * 100;
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styleLevelCompletionRates.push(data);
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}
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}
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styleLevelCompletionRates.sort(function(a,b) {
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if (a.level !== b.level) {
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if (a.level < b.level) return -1;
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else return 1;
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}
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return b['rate'] && a['rate'] ? b.rate - a.rate : 0;
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});
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print("Per-level style completion rates:");
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for (var i = 0; i < styleLevelCompletionRates.length; i++) {
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var item = styleLevelCompletionRates[i];
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var msg = item.level + "\t" + item.style + (item.style === 'edited' ? "\t\t" : "\t") + item.started + "\t" + item.finished;
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if (item['rate']) msg += "\t" + item.rate + "%";
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print(msg);
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}
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}
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function printWatchedAnotherVideoRates() {
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// How useful is a style/level in yielding more video starts
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// Algorithm:
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// 1. Fetch all start/finish video events after test start date
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// 2. Create a per-userID dictionary of user event history arrays
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// 3. Sort each user event history array in ascending order. Now we have a video watching history, per-user.
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// 4. Walk through each user's history
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// a. Increment global count for level/style/event, for each level/style event in past history.
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// b. Save current entry in the past history.
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// 5. Sort by ascending level name, descending started count
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// TODO: only attribute one start/finish per level to a user?
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print("Querying for help video events...");
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var videosCursor = db['analytics.log.events'].find({
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$and: [
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{"created": { $gte: ISODate(testStartDate)}},
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{$or : [
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{"event": "Start help video"},
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{"event": "Finish help video"}
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]}
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]
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});
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print("Building per-user video progression data...");
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// Find video progression per-user
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// Build: <userID>[sorted style/event/level/date events]
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var videoProgression = {};
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while (videosCursor.hasNext()) {
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var doc = videosCursor.next();
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var event = doc.event;
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var userID = doc.user.valueOf();
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var created = doc.created
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var levelID = doc.properties.level;
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var style = doc.properties.style;
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if (!videoProgression[userID]) videoProgression[userID] = [];
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videoProgression[userID].push({
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style: style,
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level: levelID,
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event: event,
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created: created.toISOString()
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})
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}
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// printjson(videoProgression);
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print("Sorting per-user video progression data...");
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for (userID in videoProgression) videoProgression[userID].sort(function (a,b) {return a.created < b.created ? -1 : 1});
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print("Building per-level/style additional watched videos..");
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var additionalWatchedVideos = {};
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for (userID in videoProgression) {
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// Walk user's history, and tally what preceded each historical entry
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var userHistory = videoProgression[userID];
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// printjson(userHistory);
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var previouslyWatched = {};
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for (var i = 0; i < userHistory.length; i++) {
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// Walk previously watched events, and attribute to correct additionally watched entry
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var item = userHistory[i];
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var level = item.level;
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var style = item.style;
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var event = item.event;
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var created = item.created;
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for (previousLevel in previouslyWatched) {
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for (previousStyle in previouslyWatched[previousLevel]) {
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if (previousLevel === level) continue;
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var previous = previouslyWatched[previousLevel];
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// For previous level and style, 'event' followed it
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if (!additionalWatchedVideos[previousLevel]) additionalWatchedVideos[previousLevel] = {};
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if (!additionalWatchedVideos[previousLevel][previousStyle]) {
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additionalWatchedVideos[previousLevel][previousStyle] = {};
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}
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// TODO: care which video watched next?
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if (!additionalWatchedVideos[previousLevel][previousStyle][event]) {
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additionalWatchedVideos[previousLevel][previousStyle][event] = 0;
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}
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additionalWatchedVideos[previousLevel][previousStyle][event]++;
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if (previousLevel === 'the-second-kithmaze') {
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print("Followed the-second-kithmaze " + userID + " " + level + " " + event + " " + created);
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}
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}
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}
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// Add level/style to previouslyWatched for this user
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if (!previouslyWatched[level]) previouslyWatched[level] = {};
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if (!previouslyWatched[level][style]) previouslyWatched[level][style] = true;
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}
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}
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print("Sorting additional watched videos by started event counts...");
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var additionalWatchedVideoByStarted = [];
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for (levelID in additionalWatchedVideos) {
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for (style in additionalWatchedVideos[levelID]) {
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var started = 0;
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var finished = 0;
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for (event in additionalWatchedVideos[levelID][style]) {
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if (event === "Start help video") started += additionalWatchedVideos[levelID][style][event];
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else if (event === "Finish help video") finished += additionalWatchedVideos[levelID][style][event];
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else throw new Error("Unknown event " + event);
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}
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var data = {
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level: levelID,
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style: style,
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started: started,
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finished: finished
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};
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if (finished > 0) data['rate'] = finished / started * 100;
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additionalWatchedVideoByStarted.push(data);
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}
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}
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additionalWatchedVideoByStarted.sort(function(a,b) {
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if (a.level !== b.level) {
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if (a.level < b.level) return -1;
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else return 1;
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}
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return b.started - a.started;
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});
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print("Per-level additional videos watched:");
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print("For a given level and style, this is how many more videos were started and finished.");
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print("Columns: level, style, started, finished, additionals completion rate");
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for (var i = 0; i < additionalWatchedVideoByStarted.length; i++) {
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var item = additionalWatchedVideoByStarted[i];
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var msg = item.level + "\t" + item.style + (item.style === 'edited' ? "\t\t" : "\t") + item.started + "\t" + item.finished;
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if (item['rate']) msg += "\t" + item.rate + "%";
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print(msg);
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}
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}
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// printVideoCompletionRates();
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printWatchedAnotherVideoRates();
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