mirror of
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188 lines
7.6 KiB
Python
188 lines
7.6 KiB
Python
# Parse subscription conversion rates via Mixpanel raw export API
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import sys
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from datetime import tzinfo, timedelta, datetime
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from mixpanel import Mixpanel
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try:
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import json
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except ImportError:
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import simplejson as json
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# NOTE: mixpanel dates are by day and inclusive
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# E.g. '2014-12-08' is any date that day, up to 2014-12-09 12am
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def printPriceConversionRates(api_key, api_secret, startDate, endDate):
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# dateCreated is in UTC
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# Dec 8th subscribe copy A/B test added
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# 599 - 1st HoC 599 sale started: Dec 9 6:23am PST
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# 999 - 1st HoC 599 sale ended: Dec 10 4:34pm PST
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# 1499 - sub price test starts: Dec 10 5:00pm PST
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# Only for dateCreated >= 5pm PST
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# 399 - 2nd HoC 399 sale started: Dec 11 7:21pm PST
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# 999 - 2nd HoC sale ended: Dec 13 9:30am PST
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# UTC is +8 hrs
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api = Mixpanel(
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api_key = api_key,
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api_secret = api_secret
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)
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print 'Requesting Mixpanel data'
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# data = api.request(['events'], {
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# 'event' : ['Finished subscription purchase',],
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# 'unit' : 'hour',
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# 'interval' : 24,
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# 'type': 'general'
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# })
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# data = api.request(['funnels', 'list'], {})
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data = api.request(['export'], {
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'event' : ['Show subscription modal', 'Finished subscription purchase',],
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# 'event' : ['Finished subscription purchase',],
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# 'event' : ['Show subscription modal',],
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'from_date' : startDate,
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'to_date' : endDate
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})
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prices = {
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'399': {
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'start': datetime(2014, 12, 12, 3, 21),
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'end': datetime(2014, 12, 13, 17, 30)
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},
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'599': {
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'start': datetime(2014, 12, 9, 14, 23),
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'end': datetime(2014, 12, 11, 0, 34)
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},
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'999': {
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'start': datetime(2014, 9, 1),
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'end': datetime(2014, 12, 9, 14, 23),
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'start2': datetime(2014, 12, 11, 0, 34),
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'end2': datetime(2014, 12, 12, 3, 21),
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'start3': datetime(2014, 12, 13, 17, 30)
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},
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'1499': {
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'start': datetime(2014, 12, 11, 1),
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'end': datetime(2014, 12, 12, 3, 21)
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}
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}
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# id vs distinct_id ?
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def addEvent(price, event, id):
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if not event in price:
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price[event] = {}
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price[event][id] = True
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elif not id in price[event]:
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price[event][id] = True
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def getPriceStr(eventDateStr, userDateStr):
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priceStr = '999'
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eventCreated = datetime.utcfromtimestamp(int(eventDateStr))
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# Put events in buckets based on creation times
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if eventCreated >= prices['599']['start'] and eventCreated < prices['599']['end']:
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priceStr = '599'
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elif eventCreated >= prices['999']['start2'] and eventCreated < prices['999']['end2']:
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# In 999/1499 zone
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# Create a datetime from: 2014-12-11T12:37:59
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userCreated = datetime(int(userDateStr[0:4]), int(userDateStr[5:7]), int(userDateStr[8:10]), int(userDateStr[11:13]), int(userDateStr[14:16]), int(userDateStr[17:19]))
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if userCreated >= prices['1499']['start']:
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priceStr = '1499'
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elif eventCreated >= prices['399']['start'] and eventCreated < prices['399']['end']:
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priceStr = '399'
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return priceStr
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lines = data.split('\n')
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print "Received %d entries" % len(lines)
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for line in lines:
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try:
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if len(line) is 0: continue
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event = json.loads(line)
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properties = event['properties']
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if not event['event'] in ['Show subscription modal', 'Finished subscription purchase']:
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print 'Unexpected event ' + event['event']
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break
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# print 'Processing', event['event'], properties['time'], properties['dateCreated']
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if 'dateCreated' in properties and 'time' in properties and 'distinct_id' in properties:
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# NOTE: mixpanel conversions don't account for refunds
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# NOTE: So we have an extra 1499 hit for mattcc4021@gmaIl.com / 5488ee8a600bc8b206771ba3
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if properties['distinct_id'] == '5488ee8a600bc8b206771ba3':
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# ch_155tz8KaReE7xLUdQpsa9aqe, cus_5GQqAosNHuRQCQ
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# print 'Skipping mattcc4021@gmaIl.com / 5488ee8a600bc8b206771ba3'
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# print event['event'], properties['distinct_id']
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continue
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# if properties['distinct_id'] == '54790dacfd5b8f550584aaf3':
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# print 'Found a time example 54790dacfd5b8f550584aaf3'
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# print properties['time'], datetime.utcfromtimestamp(int(properties['time']))
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priceStr = getPriceStr(properties['time'], properties['dateCreated'])
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# if priceStr == '1499' and event['event'] == 'Finished subscription purchase':
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# print 'Found a 1499 payment', properties['distinct_id']
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addEvent(prices[priceStr], event['event'], properties['distinct_id'])
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except:
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print "Unexpected error:", sys.exc_info()[0]
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print line
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break
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print 'Price, converted, shown, conversion rate, value per user'
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for key, item in prices.iteritems():
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# 'Show subscription modal', 'Finished subscription purchase'
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converted = shown = 0
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if 'Finished subscription purchase' in item:
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converted = len(item['Finished subscription purchase'].keys())
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if 'Show subscription modal' in item:
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shown = len(item['Show subscription modal'].keys())
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if shown > 0:
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print key, converted, shown, "%.4f%%" % (float(converted) / shown * 100), "%.4f cents" % (float(converted) / shown * int(key))
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else:
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print key, converted, shown
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def getShownSubModal(api_key, api_secret, startDate, endDate):
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# print 'Requesting Mixpanel data'
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api = Mixpanel(
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api_key = api_key,
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api_secret = api_secret
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)
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data = api.request(['export'], {
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'event' : ['Show subscription modal',],
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'from_date' : startDate,
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'to_date' : endDate
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})
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uniques = set()
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# biggestDate = 0
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lines = data.split('\n')
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# print "Received %d entries" % len(lines)
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for line in lines:
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try:
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if len(line) is 0: continue
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event = json.loads(line)
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properties = event['properties']
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if not event['event'] in ['Show subscription modal']:
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print 'Unexpected event ' + event['event']
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break
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# print 'Processing', event['event'], properties['time'], properties['dateCreated']
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if 'distinct_id' in properties and not properties['distinct_id'] in uniques:
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uniques.add(properties['distinct_id'])
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# if int(properties['time']) > biggestDate:
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# biggestDate = int(properties['time'])
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except:
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print "Unexpected error:", sys.exc_info()[0]
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print line
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break
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# print 'Biggest date:', datetime.utcfromtimestamp(int(properties['time']))
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return len(uniques)
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if __name__ == '__main__':
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if not len(sys.argv) is 3:
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print "Script format: <script> <api_key> <api_secret>"
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else:
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api_key = sys.argv[1]
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api_secret = sys.argv[2]
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# HoC
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printPriceConversionRates(api_key, api_secret, '2014-12-08', '2014-12-19')
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# Use these to feed numbers into Stripe parsing script, since Stripe knows better about conversions than Mixpanel
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print 'Pre-HoC shown', getShownSubModal(api_key, api_secret, '2014-12-06', '2014-12-07')
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print 'Post-HoC shown', getShownSubModal(api_key, api_secret, '2014-12-20', '2015-01-04')
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