Update campaign editor analytics

Adding shown and purchased subscription counts.
Locking down analytics to admin-only.
This commit is contained in:
Matt Lott 2015-01-21 13:41:34 -08:00
parent 6b271799be
commit e49c74259b
7 changed files with 327 additions and 96 deletions
scripts/analytics/mongodb/queries

View file

@ -16,10 +16,80 @@
// TODO: Are Mixpanel rates accounting for finishing steps likely to be completed in the future?
// TODO: Use Mixpanel export API to investigate
// TODO: Output documents updated/inserted
try {
var scriptStartTime = new Date();
var analyticsStringCache = {};
var scriptStartTime = new Date();
var analyticsStringCache = {};
// Look at last 30 days, same as Mixpanel
var numDays = 30;
var startDay = new Date();
today = startDay.toISOString().substr(0, 10);
startDay.setUTCDate(startDay.getUTCDate() - numDays);
startDay = startDay.toISOString().substr(0, 10);
var levelCompletionFunnel = ['Started Level', 'Saw Victory'];
var levelHelpEvents = ['Problem alert help clicked', 'Spell palette help clicked', 'Start help video'];
log("Today is " + today);
log("Start day is " + startDay);
log("Funnel events are " + levelCompletionFunnel);
log("Getting level completion data...");
var levelCompletionData = getLevelFunnelData(startDay, levelCompletionFunnel);
log("Inserting aggregated level completion data...");
for (level in levelCompletionData) {
for (day in levelCompletionData[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelCompletionData[level][day]) {
insertEventCount(event, level, day, levelCompletionData[level][day][event]);
}
}
}
log("Getting level drop counts...");
var levelDropCounts = getLevelDropCounts(startDay, levelCompletionFunnel);
log("Inserting level drop counts...");
for (level in levelDropCounts) {
for (day in levelDropCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
insertEventCount('User Dropped', level, day, levelDropCounts[level][day]);
}
}
log("Getting level help counts...");
var levelHelpCounts = getLevelHelpCounts(startDay, levelHelpEvents);
log("Inserting level help counts...");
for (level in levelHelpCounts) {
for (day in levelHelpCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelHelpCounts[level][day]) {
insertEventCount(event, level, day, levelHelpCounts[level][day][event]);
}
}
}
log("Getting level subscription counts...");
var levelSubscriptionCounts = getLevelSubscriptionCounts(startDay);
log("Inserting level subscription counts...");
for (level in levelSubscriptionCounts) {
for (day in levelSubscriptionCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelSubscriptionCounts[level][day]) {
insertEventCount(event, level, day, levelSubscriptionCounts[level][day][event]);
}
}
}
log("Script runtime: " + (new Date() - scriptStartTime));
}
catch(err) {
log("ERROR: " + err);
printjson(err);
}
// *** Helper functions ***
function log(str) {
print(new Date().toISOString() + " " + str);
@ -229,6 +299,82 @@ function getLevelHelpCounts(startDay, events) {
return levelEventData;
}
function getLevelSubscriptionCounts(startDay) {
// Counts subscriptions shown per day, only for events that have levels
// Subscription purchased event counts are attributed to last shown subscription modal event's day and level
if (!startDay) return {};
var startObj = objectIdWithTimestamp(ISODate(startDay + "T00:00:00.000Z"));
var queryParams = {$and: [
{_id: {$gte: startObj}},
{$or: [
{$and: [{'event': 'Show subscription modal'}, {'properties.level': {$exists: true}}]},
{'event': 'Finished subscription purchase'}]
}
]};
var cursor = db['analytics.log.events'].find(queryParams);
// Map ordering: user, event, level, day
// Map ordering: user, event, day
var userDataMap = {};
while (cursor.hasNext()) {
var doc = cursor.next();
var created = doc._id.getTimestamp().toISOString();
var day = created.substring(0, 10);
var event = doc.event;
var user = doc.user;
if (!userDataMap[user]) userDataMap[user] = {};
if (event === 'Show subscription modal') {
var level = doc.properties.level;
// TODO: This is for legacy data.
// TODO: Event tracking updated to use level slug for loading level view on ~1/21/15
level = level.toLowerCase().replace(/ /g, '-');
if (!userDataMap[user][event]) userDataMap[user][event] = {};
if (!userDataMap[user][event][level] || userDataMap[user][event][level].localeCompare(day) > 0) {
userDataMap[user][event][level] = day;
}
}
else if (event === 'Finished subscription purchase') {
if (!userDataMap[user][event] || userDataMap[user][event].localeCompare(day) > 0) {
userDataMap[user][event] = day;
}
} else {
continue;
}
}
// Data: level, day, event
var levelFunnelData = {};
for (user in userDataMap) {
if (userDataMap[user]['Show subscription modal']) {
var lastDay = null;
var lastLevel = null;
for (level in userDataMap[user]['Show subscription modal']) {
var day = userDataMap[user]['Show subscription modal'][level];
if (!lastDay || lastDay.localeCompare(day) > 0) {
lastDay = day;
lastLevel = level;
}
if (!levelFunnelData[level]) levelFunnelData[level] = {};
if (!levelFunnelData[level][day]) levelFunnelData[level][day] = {};
if (!levelFunnelData[level][day][event]) levelFunnelData[level][day]['Show subscription modal'] = 0;
levelFunnelData[level][day]['Show subscription modal']++;
}
if (lastDay && userDataMap[user]['Finished subscription purchase']) {
if (!levelFunnelData[lastLevel][lastDay]['Finished subscription purchase']) {
levelFunnelData[lastLevel][lastDay]['Finished subscription purchase'] = 0;
}
levelFunnelData[lastLevel][lastDay]['Finished subscription purchase']++;
}
}
}
return levelFunnelData;
}
function insertEventCount(event, level, day, count) {
// analytics.perdays schema in server/analytics/AnalyticsPeryDay.coffee
day = day.replace(/-/g, '');
@ -264,60 +410,3 @@ function insertEventCount(event, level, day, count) {
// }
}
}
try {
// Look at last 30 days, same as Mixpanel
var numDays = 30;
var startDay = new Date();
today = startDay.toISOString().substr(0, 10);
startDay.setUTCDate(startDay.getUTCDate() - numDays);
startDay = startDay.toISOString().substr(0, 10);
var levelCompletionFunnel = ['Started Level', 'Saw Victory'];
var levelHelpEvents = ['Problem alert help clicked', 'Spell palette help clicked', 'Start help video'];
log("Today is " + today);
log("Start day is " + startDay);
log("Funnel events are " + levelCompletionFunnel);
log("Getting level completion data...");
var levelCompletionData = getLevelFunnelData(startDay, levelCompletionFunnel);
log("Inserting aggregated level completion data...");
for (level in levelCompletionData) {
for (day in levelCompletionData[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelCompletionData[level][day]) {
insertEventCount(event, level, day, levelCompletionData[level][day][event]);
}
}
}
log("Getting level drop counts...");
var levelDropCounts = getLevelDropCounts(startDay, levelCompletionFunnel)
log("Inserting level drop counts...");
for (level in levelDropCounts) {
for (day in levelDropCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
insertEventCount('User Dropped', level, day, levelDropCounts[level][day]);
}
}
log("Getting level help counts...");
var levelHelpCounts = getLevelHelpCounts(startDay, levelHelpEvents)
log("Inserting level help counts...");
for (level in levelHelpCounts) {
for (day in levelHelpCounts[level]) {
if (today === day) continue; // Never save data for today because it's incomplete
for (event in levelHelpCounts[level][day]) {
insertEventCount(event, level, day, levelHelpCounts[level][day][event]);
}
}
}
}
catch(err) {
log("ERROR: " + err);
printjson(err);
}
log("Script runtime: " + (new Date() - scriptStartTime));