diff --git a/app/assets/images/pages/play/modal/subscribe-background-blank.png b/app/assets/images/pages/play/modal/subscribe-background-blank.png
new file mode 100644
index 000000000..8c13a3534
Binary files /dev/null and b/app/assets/images/pages/play/modal/subscribe-background-blank.png differ
diff --git a/app/assets/images/pages/play/modal/subscribe-gems.png b/app/assets/images/pages/play/modal/subscribe-gems.png
new file mode 100644
index 000000000..9f22df75c
Binary files /dev/null and b/app/assets/images/pages/play/modal/subscribe-gems.png differ
diff --git a/app/models/User.coffee b/app/models/User.coffee
index 1a4ab7454..09157abd1 100644
--- a/app/models/User.coffee
+++ b/app/models/User.coffee
@@ -127,6 +127,7 @@ module.exports = class User extends CocoModel
     @fastVictoryModalGroup
 
   getGemPromptGroup: ->
+    # A/B Testing whether extra prompt when low gems leads to more gem purchases
     return @gemPromptGroup if @gemPromptGroup
     group = me.get('testGroupNumber') % 8
     @gemPromptGroup = switch group
@@ -136,6 +137,19 @@ module.exports = class User extends CocoModel
     application.tracker.identify gemPromptGroup: @gemPromptGroup unless me.isAdmin()
     @gemPromptGroup
 
+  getSubscribeCopyGroup: ->
+    # A/B Testing alternate subscribe modal copy
+    return @subscribeCopyGroup if @subscribeCopyGroup
+    group = me.get('testGroupNumber') % 6
+    @subscribeCopyGroup = switch group
+      when 0, 1, 2 then 'original'
+      when 3, 4, 5 then 'new'
+    if /^en/.test(@get('preferredLanguage')) and not me.isAdmin()
+      application.tracker.identify subscribeCopyGroup: @subscribeCopyGroup
+    else
+      @subscribeCopyGroup = 'original'
+    @subscribeCopyGroup
+
   isPremium: ->
     return false unless stripe = @get('stripe')
     return true if stripe.subscriptionID
diff --git a/app/styles/play/modal/subscribe-modal.sass b/app/styles/play/modal/subscribe-modal.sass
index 6d7a87f6e..8b3b24dbd 100644
--- a/app/styles/play/modal/subscribe-modal.sass
+++ b/app/styles/play/modal/subscribe-modal.sass
@@ -18,6 +18,11 @@
     top: -61px
     left: 0px
 
+  #subscribe-gems
+    position: absolute
+    top: 155px
+    right: 65px
+
 
   //- Header
   h1
@@ -80,6 +85,22 @@
       text-decoration: underline
       cursor: pointer
 
+  #selling-points-BTest
+    position: absolute
+    left: 65px
+    top: 150px
+    width: 500px
+    font-weight: normal
+    line-height: 18px
+    color: black
+    font-family: $headings-font-family
+    font-size: 18px
+    
+    .point
+      overflow: none
+      text-align: left
+      margin: 20px
+
   .popover
     z-index: 1050
 
diff --git a/app/templates/play/modal/subscribe-modal.jade b/app/templates/play/modal/subscribe-modal.jade
index ecf13ba2d..ad308192c 100644
--- a/app/templates/play/modal/subscribe-modal.jade
+++ b/app/templates/play/modal/subscribe-modal.jade
@@ -7,24 +7,39 @@
       #retrying-alert.alert.alert-danger(data-i18n="buy_gems.retrying")
 
     else
-      img(src="/images/pages/play/modal/subscribe-background.png")#subscribe-background
-
+      if BTest
+        img(src="/images/pages/play/modal/subscribe-background-blank.png")#subscribe-background
+        img(src="/images/pages/play/modal/subscribe-gems.png")#subscribe-gems
+      else
+        img(src="/images/pages/play/modal/subscribe-background.png")#subscribe-background
+        
       h1(data-i18n="subscribe.subscribe_title") Subscribe
 
       div#close-modal
         span.glyphicon.glyphicon-remove
 
-      #selling-points
-        #point-levels.point
-          .blurb(data-i18n="subscribe.levels")
-        #point-heroes.point
-          .blurb(data-i18n="subscribe.heroes")
-        #point-gems.point
-          .blurb(data-i18n="subscribe.gems")
-        #point-items.point
-          .blurb(data-i18n="subscribe.items")
+      if BTest
+        #selling-points-BTest
+          #point-levels.point
+            .blurb(style="font-style:italic") "Great product ... I have been looking for a good tool to teach my kids programming."
+          #point-heroes.point
+            .blurb Join the CodeCombat subscription and get even more learn-to-code goodness!
+          #point-gems.point
+            .blurb For $#{price}/mo, you'll get access to bonus levels and 3500 extra gems per month!  Players who complete bonus levels learn more programming and advance further in the game.
+          #point-items.point
+            .blurb There's no risk: 100% money back guarantee.
+      else
+        #selling-points
+          #point-levels.point
+            .blurb(data-i18n="subscribe.levels")
+          #point-heroes.point
+            .blurb(data-i18n="subscribe.heroes")
+          #point-gems.point
+            .blurb(data-i18n="subscribe.gems")
+          #point-items.point
+            .blurb(data-i18n="subscribe.items")
 
-        #parents-info(data-i18n="subscribe.parents")
+          #parents-info(data-i18n="subscribe.parents")
 
       button.btn.btn-lg.btn-illustrated.purchase-button(data-i18n="subscribe.subscribe_button")
                 
diff --git a/app/views/play/modal/SubscribeModal.coffee b/app/views/play/modal/SubscribeModal.coffee
index 157e49dda..1f7a21980 100644
--- a/app/views/play/modal/SubscribeModal.coffee
+++ b/app/views/play/modal/SubscribeModal.coffee
@@ -28,6 +28,8 @@ module.exports = class SubscribeModal extends ModalView
     c = super()
     c.state = @state
     c.stateMessage = @stateMessage
+    c.price = @product.amount / 100
+    c.BTest = me.getSubscribeCopyGroup() is 'new'
     return c
 
   afterRender: ->
@@ -61,6 +63,7 @@ module.exports = class SubscribeModal extends ModalView
     # SALE LOGIC
     # overwrite amount with sale price
     # maybe also put in another description with details about how long it lasts, etc
+    # NOTE: Do not change this price without updating the context.price in getRenderData
 #    options = {
 #      description: 'Subscription. Half price for three months!'
 #      amount: 499